This photo is from Pack the Elcamino's blog. He thinks this isn't the best beer at E-Mart, but agrees that its pretty good.
The name sounded familiar and I reopened a fantasy book which had beer practically as a main character. "The Herzwesten Brewery has a good reputation as the Weihenstephan in Barvaria." Drawing of the Dark, by Tim Powers.
Its not a big deal, its just that Sokcho is a bit of a backwater for foreign beer.